About a month ago I was thinking about Ayurveda’s presence in the world and what it really needs to move forward. Media exposure as well as validation in the scientific community were the most immediate needs that came to my mind.
We are a small group of Ayurveda lovers and many individuals and organizations are doing there part to spread awareness of Ayurveda. But what if we worked together to spread awareness? Could we make a bigger impact in the U.S. if we had a collective, organized effort?
I approached Ayurvedic Practitioner and former PR executive Susan Weis-Bohlen of Baltimore, MD for her opinion.
Here’s what Susan proposed.
Ayurveda Awareness Month
Establishing a national awareness month is a technique used in public relations to bring attention to a cause.
We chose October 2015 as the first ever Ayurveda Awareness Month.
If you’d like help with how to participate, join the Ayurvedic Practitioners Media Exposure Challenge.
This is a free initiative providing free resources to Ayurvedic practitioners to get media exposure this coming October (and anytime you’d like to). We’ll also provide suggestions and support for regional events and activities.
Free Educational Materials
What will you receive? Here’s the resources we’re working on.
- How To Contact Your Local Media.
- A Checklist For Approaching The Media.
- 7 Article Templates You Can Customize.
- Monthly Emails With Timely Article Ideas.
- A List Of Blogs + Websites To Contribute To.
- What To Pitch To A Television Station.
Please be patient. We’re a team of volunteers!
The Media Challenge Coordinators
Myself, Jennifer Eddinger of AyurvedaNextDoor.com along with practitioner and PR expert Susan Weis-Bohlen are joined by practitioner Lisa Boldin of Portsmouth, NH, Pratibha Shah, BAMS of Peabody, MA and practitioner and PR expert Denise Baron of Philadelphia, PA.
If you’d like to get in touch with us, send an email to AyurvedaNextDoor or leave us a comment in the comment section below!